Selling Sustainability

Steve Howard covers many important ideas in his 2013 talk. His advice is still relevant and useful today.

  • Go all-in, Go 100% in your sustainability strategies.

  • Going 100% is easier than going 80% or 50%.

  • Measure what you care about and lead the change.

  • Weave sustainability into your core business model.

  • Collaboration with partners and supply chain to drive positive impact.

  • Audit your supply chain and support stakeholders.

  • Go beyond your primary business goals to make an impact.

  • Get more women involved in leadership. Don't talk, do it.

Sustainability’s gone from a ‘nice-to-do’ to a ‘must-do
— Steve Howard